About Us

misi indofresh

A History of Fruit People

PT Indofresh’s journey began humbly in the early 1970s as a small trading company, focused on delivering fresh fruits across Indonesia. Over decades, our dedication to quality and customer satisfaction has propelled us to become a premier importer and distributor of fresh fruits in the region. Our success is built on a foundation of efficient logistics, stringent quality control, and a steadfast commitment to excellence.Today, managed by the second generation, PT Indofresh boasts over 40 years of experience and expertise in the fruit distribution industry. Our reputation as a household name is a testament to our unwavering dedication in providing the finest fruits from the best farmers and suppliers and exceeding the highest standards and expectations. With a diverse selection of over 40 varieties of fruits, we take pride in delivering freshness and quality to our customers nationwide.
distributor buah

Our Vision

Our aspiration at PT Indofresh is not merely to be a corporation, but to be a beacon of excellence in the fresh produce industry in Indonesia. We aim not only to be the biggest but also the best, setting the standard for quality, innovation, and service. With a relentless pursuit of excellence and a commitment to surpassing expectations, we strive to be the epitome of fresh produce perfection in Indonesia.

Our Mission

Pioneering Innovation

We embrace innovation as the cornerstone of our product development, aiming to not just meet but exceed the expectations of our customers and society at large.

Strategic Market Engagement

Through active market penetration, we bring PT Indofresh closer to our customers, ensuring our presence and accessibility across Indonesia.

Strengthening Alliances

We foster strong relationships with our growers and suppliers, forging alliances that are built on trust and mutual benefit, ensuring a sustainable partnership.

Customer-Centric Approach

Our commitment to customer satisfaction is paramount. We prioritize providing the best service, ensuring ease of doing business with PT Indofresh, and guaranteeing efficient and punctual delivery.

Investing in Our People

We continuously invest in developing the skills and competencies of our employees, ensuring they achieve optimal results and have a clear career path within PT Indofresh.

Embracing Technological Advancements

We stay abreast of new technologies, integrating them into every aspect of our business to enhance efficiency and stay ahead in the industry.


GOD. God is everything.

RESPONSIBILITY. Always have a positive attitude and responsible in every task, polite and respect each other, honest and always obey all the rules in order to achieve the best result.

EXCELLENCE. Always strive for the best and be the leader in the industry by continuous improvement, innovation and never stop learning mindset.

AGILE. Fast to react and flexible, dynamic and adaptive in every aspect of our business.

TEAM WORK. Be a part of our fun but solid team and actively contribute towards achieving our goals.


At PT Indofresh, we view partnerships as the cornerstone of our success. We believe that by forging strong alliances, we can achieve unparalleled excellence together. Our commitment to our partners is unwavering, built on a foundation of trust, mutual respect, and shared goals. We invite you to join us on this journey towards greatness, where together, we can create a future filled with prosperity and success.
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